Federal government offers $4M+ to help grow Canadian beef sector

The federal government is investing more than $4 million in two beef and cattle organizations through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

Canada Beef is receiving up to $3,741,046 over two years (2026 to 2028) to increase awareness and demand for Canadian beef and veal among domestic and international customers.

The Canadian Cattle Association is receiving up to $300,000 over two years (2026 to 2028) to grow market access for Canadian beef by advancing trade advocacy, strengthening key international relationships, and promoting evidence-based, trade-supportive rules.

The investments aim to grow the Canadian beef sector by increasing the visibility of Canadian products, developing opportunities in targeted markets, and diversifying exports.

“The Government of Canada is proud to support the continued growth and success of our beef sector. The strategic investments in market development, promotion and trade advocacy help Canadian producers expand their reach and showcase the high quality of Canadian beef around the world,” said Heath MacDonald, Minister of Agriculture and Agri-Food.

The AgriMarketing Program is a $129.97 million investment under the Sustainable CAP (2023 to 2028). The Program supports national sector-led activities to increase and diversify exports to international markets and seize domestic market opportunities.

The Sustainable CAP is a $3.5‑billion, five‑year federal-provincial-territorial agreement to strengthen the agriculture, agri‐food and agri‐based products sector’s competitiveness, innovation, and resiliency.