FGF Brands acquires Metro’s Première Moisson plant

FGF Brands acquire Première Moisson Group’s production facility in Baie-D’Urfé, Que., for $90 million.

Première Moisson Group will remain a subsidiary of Metro and will retain ownership of the brand, its network of 25 retail bakeries across Quebec, its artisanal in-store production operations, and its French pastry production facility in Vaudreuil-Dorion, Que.

“This transaction is consistent with our focus on our core food and pharmaceutical retail and distribution activities, while preserving the strength of the Première Moisson brand. By partnering with a company recognized for its manufacturing expertise, we will continue to offer customers the Première Moisson products they enjoy while benefiting from enhanced innovation, product development capabilities and a more efficient operating structure,” said Marc Giroux, COO, Metro.

The agreement with FGF provides for the continued production and manufacturing of all Première Moisson products. All impacted employees will be transferred to FGF upon closing of the transaction.

“We are pleased to bring our baking expertise to Metro and in particular to Première Moisson, a brand renowned for the quality of its products and craftsmanship. This partnership allows us to leverage our manufacturing and innovation capabilities to support the growth of Première Moisson’s grocery offering while continuing to provide consumers with high-quality products,” said Ojus Ajmera and Tejus Ajmera, co-CEOs and co-founders of FGF.

The transaction is subject to customary closing conditions amd expected to close by September, 2026.