SAN FRANCISCO — On Apr. 13, GrubMarket announced it has completed the acquisition of Ontario, Canada-based WaudWare, a software-as-a-service (SaaS) provider that specializes in building software solutions for businesses operating in the North American fresh produce industry.
WaudWare delivers comprehensive software that reportedly improves productivity and performance for its extensive customer base. The company’s flagship product is its web-based Produce Inventory Control System (PICS), a supply chain management software that helps customers navigate the complexities of produce traceability, growing, production, buying, selling, inventory tracking, accounting, reporting, security, process control and more. PICS is a software solution designed to allow owners and managers to handle all business functions in one place, trying to improve efficiencies through the reduction of manual intervention and input and eliminating the risk of errors.
“We are excited to join the GrubMarket team and welcome the opportunity to add our several decades of advanced supply chain and produce software development experience to GrubMarket’s broader eCommerce and software technology platform. Our customers have relied upon WaudWare to provide excellence in software development and post-implementation service. We are thrilled to learn that GrubMarket has built out such a well-integrated software solution to enable a streamlined eCommerce solution for the food supply chain industry. It is truly meaningful for us to join GrubMarket’s mission to be a software technology enabler in the under digitized food supply chain industry,” said F. Charles Waud, President of WaudWare.
According to Mike Xu, CEO of GrubMarket: “WaudWare is a pioneer and leader in the software development space for the Canadian fresh produce industry. They’ve been in business for over three decades, and have a proven track record, with a broad customer base, high customer satisfaction and glowing reviews. As GrubMarket is already a leading software provider for the American food supply chain industry, this acquisition signals our effort to respect and preserve the diversity and unique landscape of the software ecosystem for the Canadian food supply chain industry. This acquisition also enables us to further strengthen our eCommerce and software development capabilities for our software customers and helps us solidify our position in the North American food supply chain industry as a technology enabler. We’re thrilled to welcome the WaudWare team to the GrubMarket family.”
WaudWare’s software development offerings will attempt to add to GrubMarket’s ecommerce and software product family, which already includes the WholesaleWare software suite, the company’s software-as-a-service platform that provides food industry wholesalers and distributors with financial management, sales and online ordering features and other tools.