As the global pandemic locked Kiwi consumers at home and away from their favourite cafés and coffee spots, the rise of the at- home barista began. Kiwi coffee fans were unwilling to give up their morning java even as they changed many other aspects of their daily routines during COVID-19 restrictions, and
unlike other changes, this is one that will continue to be a part of our ‘new normal’.
Prior to the pandemic, consumers sourced approximately 73 percent of coffee
servings from home and 27 percent from foodservice outlets, but that split
shifted to 81 percent of coffee servings from home and 19 percent from foodservice outlets once the pandemic hit.
Sales of espresso machines, French presses and cold brew makers grew by double-digits in the year ending May 2021 compared to the same period one year ago. Coffee accessories, such as temperature-controlled mugs and milk frother wands, also experienced double-digit growth.
This growth shouldn’t come as too much of a surprise. With the sheer amount of people who love to drink coffee, it was inevitable that a good number would eventually dabble into brewing at home. But what might have begun as experimenting at home has turned into a full-blown ritual for a lot of home brewers.
To read more about the at-home coffee market, find it in the Supermarket News magazine HERE.