Nestlé to voluntarily restrict marketing to children under the age of 16.
The company’s new Marketing Communication to Children policy will prohibit direct advertising of confectionery and ice-cream as well as water-based beverages with added sugars to children below 16 years of age. The policy reaffirms the ban on product marketing communication targeting children between zero and six years of age, as per previous versions. This standard will be applied to TV and online platforms, including social media and gaming ones with greater than 25 per cent of their audience under 16 years old. Additionally, Nestlé will not collect data of minors and only partner with social media influencers over the age of 18.
The new policy will take effect as of July 1, 2023, and will be applied globally.