Noble House Prepared serves up opportunity for independent retailers in UK

Noble House Prepared, the premium chef prepared frozen food delivery service, is expanding its ‘fine food, casual dining’ proposition into the retail sector with a strong focus on independents and farms shops & delis.

The brand, which already boasts an established and loyal following of customers, is now offering retailers the opportunity to capitalise on the excellent sales potential associated with becoming a stockist of Noble House Prepared and fulfilling the growing demand for a convenient prepared food solution that doesn’t compromise on quality.

Renowned for its outstanding fine dining style cuisine – courtesy of executive chef Owen Sullivan, who previously led the restaurants of Michelin star chef Gordon Ramsay – Noble House Prepared’s diverse portfolio of products is also reminiscent of a genuine restaurant experience, providing consumers with the chance to select from a broad menu of exceptional starters, mains, sides, desserts and children’s meals. According to the brand, provenance and the sourcing of best-in-class ingredients, together with a genuine commitment to environmentally responsible practices, combine to position Noble House Prepared as a natural fit for specialist food outlets servicing a more discerning clientele.

Impactful branded freezers are available to maximise in-store presence and the rollout to retail is being supported by the appointment of two new members of staff whose remit is to specifically introduce Noble House Prepared to the independents.

Commenting on the move, managing director Conrad Baker said, “We launched last October in the midst of the pandemic and our direct-to-consumer delivery service has been extremely well received. Initiatives such as as Christmas in a Box (a full gourmet roast Christmas dinner which could be cooked in under an hour) and our Valentine’s Day bundles have proved incredibly popular, enabling customers to benefit from a superb restaurant quality offering in the comfort of their own home. When the brand was first rolled out it was at a time when retailers were naturally reticent to entertain new suppliers but now as we begin to return to an albeit new normal and shopping trips are less restricted, we feel the time is right to expand distribution of our premium frozen products into the retail sector. We will continue to provide innovative meal solutions – we have just launched a picnic offering acknowledging the big trend in alfresco dining this summer – enabling independents to provide a range of premium quality chef prepared dishes that resonate with the changing needs of their customers.”

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