Popular drink brand PepsiCo is fizzing for its newly launched sustainable packaging. Owned by Frucor Suntory, all of the brand’s 600ml bottles are now made from 100 percent high-quality rPET (Recycled type one plastic).
This packaging change is for the popular Pepsi Max, 7UP and Mountain Dew 600ml bottles, and contributes to Frucor Suntory’s 2030 sustainability goals. Part of which includes a pledge for all their packaging to be recyclable, compostable, biodegradable or reusable by 2025.
Pepsi Max sales have drastically increased over the last year, growing at three times the rate of the total cola category in New Zealand. With an increase in sales and therefore production, it was important to the company that they make changes to be more sustainable. The use of rPET means there is nine percent less virgin plastic on the Frucor Suntory production lines and approximately 30 percent less greenhouse gas emissions per bottle.
The new bottle release comes with a nationwide campaign of recycled posters, branded electric buses, and limited edition packaging. They are available now.