Retail Council of Canada honours Canadian Grand Prix New Product Award winners

The Retail Council of Canada (RCC) reveals the winners of the 33^rd Annual Canadian Grand Prix New Product Awards. This year’s 41-category winners represent a cross-section of Canadian food and grocery innovators delivering quality and creativity that is reshaping what ends up on Canadian shelves.

“For 33 years, this program has been the benchmark for food and grocery innovation in Canada, and the standard keeps rising,” said Kim Furlong, president and CEO, Retail Council of Canada. “This year’s winners reflect exactly what Canadian companies are capable of: products that meet consumers where they are, with quality and ingenuity that earns a place in the basket.”

Additionally, five special accolades were awarded:

• Federated Co-operatives was honoured with the All-Canadian trophy for their Blueberry Sea Buckthorn Fruit Spread.
• Demetres was recognized with the Excellence in Ethnic Product award for their Über Ube and Whispers of Saffron Ice Cream.
• OHME! earned distinction with the Innovation and Originality award for their Freeze-Dried Yogurt Crunch.
• Café William’s Mexico Coffee was lauded for its Innovative Packaging.
• Loblaw Companies was recognized for the Overall Consumer Value its President’s Choice Probiotic Yogurt for Gut Health delivers to Canadian consumers.

To explore the complete list of winners, please visit RCCGrandPrix.ca/winners.