Rice Fruit to start distributing SnapDragon and RubyFrost apples

Crunch Time Apple Growers, the collective of growers responsible for SnapDragon™ and RubyFrost™ apples, has granted Rice Fruit Company, apple packaging and marketing facility a license to market both SnapDragon and RubyFrost apples effective immediately for the 2021 harvest.

Rice Fruit Company, located in Gardners, Pennsylvania, has over 100 years of experience in the apple packing industry. The company is known for its innovation, superior quality, and dedication to the apple industry that stretches more than eight generations. That dedication is how its grower partnerships have expanded to over 40 farm families in the surrounding areas.

Those decades of experience also bring a passion for innovation and new technologies to continue packing fruit efficiently and responsibly for years to come. Joining Crunch Time Apple Growers is another step for Rice Fruit Company to embrace the forward momentum of the apple industry.

“We are very happy for this opportunity to be a part of CrunchTime Apple Growers. SnapDragon and RubyFrost are both valuable contributors to the industry-wide effort to keep the apple market energized and exciting for shoppers. We are thrilled to be included in this group of talented organizations and to make these delicious apples available to our customers,” said Ben Rice, President of Rice Fruit Company.

“Crunch Time is excited to welcome Rice as part of our sales team. Rice brings years of experience within the industry and has a reputation for quality and excellent retailer relationships. They have existing partnerships with growers who have SnapDragon and RubyFrost acreage and have previously done a bit of cross-docking of SnapDragon for their existing retail customers, both of which will allow them to hit the ground running,” said Jessica Wells, Executive Director of Crunch Time Apple Growers.

Jessica Wells
Crunch Time Apple Growers
Tel: 315-945-9460

Source: Fresh Plaza