The Very Good Food Company, Inc., a plant-based food technology company, partners with Copper Branch, a plant-based restaurant franchise with more than 40 locations across North America.
Copper Branch will make the Very Good Butchers’ plant-based products available to its customers to purchase from branded in-store freezers. The quick service chain will initially set up the branded freezers in eight Copper Branch locations across Canada this summer.
“This partnership marks Very Good’s second step into the North American food service industry. We are thrilled to be able to offer our products to Copper Branch’s customers looking for approachable and healthy plant-based options through such a convenient shopping experience,” said Very Good co-founder and CEO, Mitchell Scott.
This announcement comes on the heels of Very Good’s recent partnership with the Vancouver-based homegrown meal kit company, Fresh Prep, to add Very Good’s plant-based food products to its extensive menu of recipes and meal kits.