Brown‑Forman and Pernod Ricard terminate merger talks

Brown‑Forman and Pernod Ricard terminate discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms.

The two companies confirmed discussions on Mar. 26, 2026 and noted there could be no assurance that any such agreement would be reached.

“We intend to create long-term value for all stakeholders by focusing on our strategic and operational priorities. This includes unlocking future growth by expanding our geographic footprint, continuing to build brands that resonate with consumers, and enhancing operational efficiency,” Brown‑Forman said in a statement.

Headquartered in Louisville, Ky., Brown‑Forman’s portfolio includes Jack Daniel’s, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approx. 5,000 employees worldwide, they sell spirits in more than 170 countries.

Pernod Ricard owns Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and the Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes.