As it is not just Latin America that is yearning for blueberries, producers and farmers are currently looking for new methods and strategies that allow them to be able to take their productions to more distant markets and that they manage to survive as long as possible while maintaining the quality of the fruit at a high level.
Marcela Zúñiga, Executive Director at Viveros Sunnyridge, is a specialist in new varieties of blueberries, who has worked in countries such as Chile, Mexico, Peru, Brazil for 30 years. “There is no 100% perfect variety, we work towards that path and there are always changes. Consumers are increasingly more informed and are looking for a particular flavor and condition of the fruit, and market niches are being created for certain varieties. More and more is demanded of these varieties.”
That is why there is currently a great need for producers and farmers in the field in which they stay updated in the face of news in varietal alternative issues. Vigor, size, firmness and good taste are some of the demands of the market today. “They must be very firm varieties and capable of withstanding the distance,” he told blueberriesconsulting.com.