Outcast Foods names Tara Wickwire as vice-president, strategy. She will lead oversight of the brand, which will include marketing, communications and strategic positioning as the company continues to chart leadership in food waste mitigation and develops global channels for the company’s upcycled products.
“We are very pleased to welcome Tara to the team with her depth of experience in brand building,” says Darren Burke, CEO. “She brings a unique skillset to Outcast, having worked across industry sectors with a progressive lens on what it takes to create impact as we continue to reimagine solutions to food waste through innovation.”
Wickwire comments, “Outcast is the epitome of a purpose-driven brand. Plenty of companies claim it, but they live it and this is squarely where the consumer is headed. I am inspired to be part of the journey in sharing this story and building a brand that is responding to customer demand for products that support healthier lifestyles while rescuing surplus food and creating real change for the environment.”
With more than 20 years of global branding experience, Tara was most recently associate vice-president, marketing and brand strategy at National Public Relations. She led communications, brand and media strategy for clients including Sobeys, Irving and Telus, and also led the development of the firm’s executive profile building offering.