Protein Industries Canada launches their Sector Roadmap

REGINA — On Sept. 22, Protein Industries Canada, in collaboration with several partners, launched a Sector Roadmap for Canada’s plant-based food, feed and ingredients sector. The Roadmap outlines key actions that will hope to help the sector reach its goals in a strategic manner, including supplying the ingredients for 10 per cent of the global plant-based food products by 2035.

Initiated by Protein Industries Canada and developed with input and feedback from industry representatives from across Canada, the Sector Roadmap was developed based on the needs and capabilities of companies, organizations, academics and researchers across the country. It prioritizes a collaborative approach to advancing the sector, particularly in the areas of innovation, scale-up and prosperity.

“Our sector is on the edge of an incredible opportunity, but it will take a coordinated effort to achieve it,” Protein Industries Canada CEO Bill Greuel said. “We believe that by 2035, Canada can expect upwards of $25 billion a year in annual sales from plant-based food, feed and ingredients. To put that in perspective, right now we generate about $3 billion in sales – not including canola crush and wheat milling. The Sector Roadmap outlines the ideal outcomes and recommended actions necessary to help get us there, while highlighting how our sector can build on its strengths to achieve our goals and those of Canada as a whole.”

The actions outlined in the Sector Roadmap hopes to guide the continued growth of Canada’s ecosystem, ensuring it is positioned to meet global demand for healthy and sustainable plant-based food options.

“The opportunity for plant-based foods is set to explode, with the global market expected to be worth at least $250 billion CDN by 2035,” Greuel said. “Over the past three years, Protein Industries Canada, in collaboration with our partners, has made significant progress – with more than $400 million already invested, but we are only just getting started. Countries all over the world are racing to scale-up production to become the global leader and claim their stake. Canada has to take advantage of our many strengths to claim our place atop the podium, but we must act quickly and strategically.”

The Road to $25 Billion is a 15-year plan to try and guide the continued growth of Canada’s Plant-Based Food, Feed and Ingredient ecosystem.