The Apple Press® a premium beverages company in Hawke’s Bay, New Zealand has announced two exciting new juices this year. To help keep winter woes away the new ‘Boost’ juice in their Wellness range pairs tangy Pink Lady® apples with carrot and beetroot. With each bottle containing 30% vegetables and 66% Pink Lady apple with an added ginger zing, a dash of lemon and a dose of Vitamin C.
Ross Beaton, Co-Founder of The Apple Press says increasing their Wellness range is in response to a growing market. “Right now, people are probably more aware than ever of looking after themselves and keeping healthy and we want to help them do that in an easily accessible and affordable way. We take the best apples and ingredients and put them in a bottle. There’s no added sugar or preservatives so when you drink a bottle of The Apple Press you know you are getting natural goodness.”
The company has also released a much anticipated limited-edition Granny Smith apple juice. “This has been in the plans since the very beginning,” said Amanda Lyon, Head of Marketing at The Apple Press.
“We wanted to give people the chance to try ‘the tartest of them all’. We have initially launched it as a limited edition but are excited to see how it goes. We are anticipating availability for around 3-4 months in the New Zealand market.”
Ross Beaton co-founded The Apple Press in 2018 with business partner and Food Technology Expert Sally Gallagher. Troubled at seeing all the waste of high-quality apples not pretty enough for export, they decided to take this “ugly fruit” and turn it into ‘the world’s best apple juice’.
Their unique point of difference is to hand-pick and cold-press all the flavour and goodness of a tree-ripe Hawke’s Bay apple and craft it into apple juice made from individual varieties such as JAZZ™, Braeburn, Royal Gala, Pink Lady® & Envy™. They are also proud to be able to trace their apples back to Hawke’s Bay orchards. Juices from The Apple Press are available from the chillers in New World and Pak’nSave supermarkets nationwide, as well as selected cafés across New Zealand.
The Apple Press are planning wider production and export in the future the full range of juices.
For more information:
Ross Beaton
The Apple Press
ross@theapplepress.co.nz
Tel: +64 21 460 475
Amanda Lyon
The Apple Press
amanda@theapplepress.co.nz
Tel: +64 21 487 993